• Kantar IMRB

    is Superbrand 2016!

  • Building

    rewarding relationships

  • Climbing

    new heights

  • Customized

    solutions

The New Middle class

They present the biggest opportunity for marketers

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Underweight Consumer- The Forgotten Problem

Has the global obsession with size zero and skinny jeans inched out the concerns of those at the opposite spectrum of the weighing scale?

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RIDE HAILING APPS: THE BATTLE OF SUPREMACY

The urban commuter is changing the way he travels – the paper reveals some interesting nuggets about the state of the ride-hailing marketplace

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Interpreting Masculinity

The Story of Modern Man

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Healthy mornings, indulgent evenings characterize Indian consumer: IMRB

Kantar IMRB’s first-of-its-kind syndicated consumption audit is an attempt to urban India eats and drinks...

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Wallet Monitor

Ever wondered how your category competes and fares against others with respect to your customer’s share of wallet? Let us monitor the wallet through Kantar IMRB’s Wallet Monitor – The Urban Indian Household’s Wallet Audit.

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The Inscrutable Price

Price impact is about more than just price

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TECHNOLOGY

Kantar IMRB has been the pioneer in IT research in India with more than 25 years of research expertise in the IT sector.

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About Kantar IMRB

Kantar IMRB is a leading market research and consumer consulting organization, servicing clients across 67 countries

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