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Corporate and Employee research

Corporate Image Studies

In today's world of keen competition, a company is evaluated not just by its products but to a great extent by the imagery it conjures. With the consumer becoming more educated, this aspect is gaining importance by the day.

Corporate image of a company is the sum total of its image among its various internal and external publics - consumers, employees, shareholders, suppliers and dealers, the financial community and even the government. The image of the company among industry federations and workers' unions etc is also important in understanding the equity of the company. A comprehensive Corporate Image study helps understand ones strengths and weaknesses as compared to the other corporates.

IMRB International has handled Corporate Image studies for a number of leading corporates in the country.

IMRB International's specialist division CSMM is the sole licensee for Walker Information Network processes for Corporate image studies.

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