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Travel & Tourism


Travel & Tourism sector has emerged as one of the leading service industry generating significant amount of employment and revenues. To encourage the growth of the sector, medical tourism, wellness tourism, adventure tourism, cruise tourism etc have been introduced. The growth in the sector has catalyzed fresh investments in hotels, resorts, spas, restaurants, airports, malls etc. It has also resulted in commencement of flight operation by several foreign and domestic airlines in new routes.

Tourism can play a crucial in fostering economic development, particularly employment generation. Travel and Tourism sector in India has emerged as one of the leading service industry generating significant amount of revenues. Tourism industry has been one of the major sources of foreign exchange earnings internationally as well.

The sector has witnessed impressive growth post the economic liberalization policy embraced by the Government in 1992. Increased business activities and proactive policy of the Government to showcase India as an attractive destination resulted in a higher inflow of business and leisure tourists. Foreign Tourist Arrivals (FTAs) grew from 2.38 million in 2002 to 5.11 million in 2009. In addition domestic tourism is also gaining momentum. Encouraged by the spurt Government has introduced niche tourism products like medical tourism, wellness tourism, adventure tourism and cruise tourism. This has created new business opportunities in transport and construction sectors. India has witnessed a flow of fresh investments in setting up luxury & budget hotels, resorts, spa, restaurants, airports, malls and commencement of flight operations by several foreign airlines/ domestic airlines in new routes.

Realizing the potential of the sector, IMRB offers research based consultancy services to companies engaged in travel & tourism business in the following segments:

  • Hospitality (Hotels, Restaurants, Resorts & Spa etc)
  • Travel & Travel Services
  • MICE

Our Studies

BIRD’s Offerings/Types of Study Undertaken

  • Feasibility of Setting up Luxury & Budget Hotels/Resorts/Exhibition cum Convention centres
  • Evaluation/Potential for tourism in a region/country
  • Opportunity analysis for MICE segment
  • Demand Estimation/Traffic Projection and Market Entry strategy
  • Customer Assessment & Satisfaction
  • Need Assessment and Concept Evaluation

Our Clients

Government/Tourism Departments & Promotion Boards/Trade Associations:

  • Association of Australian Convention Bureau (AACB)
  • Government of Orissa
  • Royal Thai Embassy

Private Sector Companies:

  • Air India
  • Graviss Group
  • John Keells Holdings PLC (Sri Lanka)
  • Le Meridien
  • Lufthansa
  • Park Hotel
  • Taj Group

Contact Us


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