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Team Moto
Automotive - Home Due to its extensive forward and backward linkages with various sectors of the economy, the Indian Automotive Industry occupies an important place in India’s economic growth. With close to 14 million units being produced in 2009-10, the Indian automotive sector enjoys the reputation of being the:

  • World's second largest manufacturer of two wheelers
  • World’s largest manufacturer of three wheelers
  • Fifth largest manufacturer of commercial vehicles
  • World’s largest manufacturer of tractors

IMRB International has a specialized unit “Team Moto” exclusively for the automotive sector. The B2B arm of Team Moto has worked with all stake-holders in automotive and multi-modal transport business. This experience has demonstrated the capability of IMRB to take up any assignments in this sector. IMRB has the experience to execute a wide variety of assignments like diagnosing sales dips, development of a new automotive product, diagnostic assessment of sales/ service channel and brand imagery/ associations in the purchaser mindset. Team Moto’s portfolio of research solutions always provides actionable insights to clients. The team of experts at IMRB is well equipped to address the queries of clients in a wide variety of areas such as:

  • Demand assessment / Market potential
  • Market segmentation
  • New product development
  • Concept testing / Product testing
  • Diagnostic research
  • Need-gap assessment
  • Branding & positioning related studies

Off-highway vehicles

Off-highway vehicles are used in mining and construction industries. Compared to global market, the Indian industry is relatively small with production of around 45000 units and an estimated turnover of around USD3 billion. However, with growing infrastructure and real estate demand, the Indian market is witnessing fast growth as opposed to the western markets which are stagnant. Many international OEMs are setting up shop in India such as Japan’s Kobelco and Komatsu and Korea’s Hyundai and Doosan. Further, existing players like JCB, Caterpillar, Telcon, Hitachi, L&T etc. are ramping up their capacities.

The B2B arm of Team Moto, a specialist unit of IMRB International, has the privilege of working with nearly all the stake-holders in the automotive and vehicular domain. The diversified experience of the team includes diagnosing sales dips, developing new product, understanding brand imagery/ associations etc. The domain expertise of the team helps to provide actionable insights.

Our Clients

Some of the key Clients who have engaged our services in the recent past, include:

  • Commercial vehicles - Mahindra & Mahindra, Tata Motors, Hindustan Motors, Ashok Leyland, AMW etc.
  • Off-highway/ Earth-moving equipments – Mahindra & Mahindra, JCB, Escorts etc.
  • Automotive components & ancillaries – Bosch, Ceat, MRF, TVS-Lucas, Shell, Castrol, BPCL, HPCL etc.
  • Multi-modal transport – SICAL, Balmer Lawrie, SAIL, APL, Jet Airways, Kingfisher etc.
  • Passenger vehicles – Hero Honda, Maruti, M&M, Peugeot, Nissan etc.

Contact Us


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