The Internet practice has been integral to the eTech Group for more than a decade. In fact the first research on the Internet market was conducted by the group way back in 1998 (when even the private ISPs were not operational). The group has a flagship syndicated product – Internet In India (popularly known as I-Cube) which has been released annually since 1998.
Beyond this the group actively works closely with the largest web publishers, Apps developers, Broadband players and backbone players, thus, having a know how across the pipe, last mile and content.
The group has a very active association with IAMAI (Internet and Mobile Association of India). In partnership with IAMAI, the group has published several papers in the domain of E-Commerce, Internet in rural areas, Mobile VAS, Search Engine Marketing, Display advertising, social media measurement, Mobile Internet as well as Gaming on console, PC, online and mobile platforms.
The group has pioneered the web usability engineering using sophisticated tools and state-of-the-art technology.
The group is also making a foray into the audience measurement space for the web and has introduced a ground breaking IAM (Internet Audience Measurement) Service. Through this service, it is now possible to measure TRP-equivalent for websites. The panel based system is capable of capturing audience data across multiple browsers (IE, Chrome and Firefox) and messengers (Yahoo! Messenger, Windows Live and Google Talk). The system also captures data across Internet access points including Cyber Café, Homes and Offices. The data captured from the system is projected to the audience universe determined by the industry defining I-Cube research. Following the key principle of measuring audiences and not machines, the meter is capable of capturing usage data from multiple machines attributing to the same panelist. Further, the meter allows the flexibility of capturing only the panel member’s data in case a machine is used by multiple users.
This group has won several awards and presented papers in quite a few international as well as domestic conferences.