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Home Our Divisions Abacus Business Operations

Abacus Business Operations: ABO


Abacus Business Operations: ABO is an ISO 9001:2008 certified specialist unit of IMRB International. It has the largest Custom research fieldwork and data collection capabilities in the country. With over 200 full time employees managing and supervising the work of over 4000 interviewers on any given day, we conduct over 4 million interviews annually. Over and above this, we interview another 1.5 million + telephonically.

We have 15 Field Offices (show map with the 15 Field Offices) and teams in over 100 towns of India, covering the entire topography of India and the heterogeneous population of the country. Bulk of the face-to-face interviewing still happens in local languages. IMRB has a pool of trained and skilled manpower to conduct interviews in local languages - the key to high quality data collection.

Abacus Business Operations has a rigorous 3-Tier quality check processes to ensure you get high quality data to take your business decisions. The ABO team has its own set of translators and scrutinisers to check the quality of output and translation of verbatim. It has trained Freelance Professionals capable of conducting interviews on laptops, PDAs and using hi tech gadgets like GPS meters, digital cameras and recorders.

Contact Us

Puneet Avasthi

Sr. Vice President

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Tel: +91-22-24324040


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