Probe Qualitative Research
Drawing on learning from ethnography, psychology and anthropology. It has created an array of validated tool-kits for product innovation, communication and brand development.
PQR has created an array of validated tool-kits for product innovation, communication and brand development.
Probe Qualitative Research (PQR) was established in 1979, in the belief that qualitative research demands expertise and training inputs of an exceptional kind. From its inception PQR has been associated with leading international qualitative research organizations. It is the largest and fastest growing qualitative research organizations in the country.
Some typical studies conducted by PQR:
Focus groups, triangular interviews, extended groups, depth interviews, observation research, paired interviews and ethnographic research. Projective and enabling, the generally used techniques are:
PQR's models and processes:
TA - Transactional Analysis - 3 basic states of mind - Parent: beliefs, values, judgments. Adult material, logical thinking. Child Emotions, desires, loves hates.
Semiotics - Study of the signs and symbols of a given culture. Decoded at three levels:
Semiotic research is used by PQR to decode:
Sr. Vice President