• Increase font size
  • Default font size
  • Decrease font size
A Specialist for every need
abacus active bangalore analytics bird brand bsg clients csmm development different divisions group independent india information internet international market media million mindtech offers panel qualitative read research retail science services software skip specialist sri supported syndicated systems

Customer Satisfaction Management & Measurement


Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International. CSMM is an exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent.

As a specialist unit of IMRB International, CSMM has pan India coverage with five full service Research Offices and 15 Field Offices in Delhi, Kolkata, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Pune, Patna, Ahmedabad, Guwahati, Bhubaneswar, Lucknow, Ludhiana and Indore. CSMM services clients in India and neighboring countries (Sri Lanka, Bangladesh, Pakistan and Nepal) and this diverse network has made CSMM the leading provider of stakeholder of products and services in South Asia and the WIGN network.

As an exclusive member of the Walker Information Global Network (WIGN) in South Asia, CSMM uses proprietary tools developed by Walker Information. Walker Information Global Network is recognized as a pioneer in stakeholder measurement and management with over 65 year’s experience. The network offers the world's most tested and proven system and provides appropriate benchmarks through the WIGN Normative DatabaseTM.

CSMM provides a range of consulting products and services to manage external customer and employee loyalty and integrate stakeholder measurement and management efforts into the company's decision-making process at all levels. CSMM works with over 100 clients from diverse sectors, including financial services, hotels, telecommunications, retailing, consumer products, automotive and engineering/industrial goods. CSMM provides strategic information services to enhance customer loyalty amongst end customers, trade channel customers, suppliers and employees.

CSMM offers a team of highly trained and experienced consultants with multi-disciplinary backgrounds to assist clients in stakeholder management practices. CSMM consultants have experience in conducting programs for leading Indian and multinational companies, across various sectors which are equipped to give clients professional and accurate assistance for strategic decisions, including deployment and integration assistance.

Our Offerings

CRA was built by using Walker Information's vast experience in market research and customer satisfaction. Creating, maintaining and enhancing customer relationships are essential to sustain business success. CRA goes beyond customer satisfaction, beyond quality management, and focuses on customer loyalty to your organization.

CTA is designed to measure customer perceptions of performance on specific transactions. Interactions with customers are measured and analyzed to improve customer experience and increase their loyalty to you and your products and services.

CSMM’s model for trade satisfaction identifies expectations channel members have from the companies whose products and services they sell. Our work has helped some leading names in these sectors in defining their trade strategies.

SRR is an in-depth survey that effectively measures supplier relationships. The SRR will show your business what matters most to your employees and how your company is performing. It basically gives an assessment of what kind of company you are to do business with. Corporate reputation is a company's greatest intangible asset and it can be either a great benefit or a frustrating liability. Although organizations cannot control all aspects of their reputation, companies have a large role in determining how others perceive them.

Internal Customer SatisfactionInternal Customer Satisfaction:
This tool serves as an excellent predictor of Employee productivity & retention which in turn influences Customer Loyalty, ultimately leading to improved business performance.

LCA addresses the costly effects on value creation and long-term profitability of customer turnover and discontinued customer relationship. It identifies the root causes of customer attrition. It also develops profiles of the current customers at risk and former customers who may be recoverable.

RSA is the most comprehensive tool available for measuring and managing corporate reputation. What makes the RSA unique is that it offers an in-depth and complete picture of a company's reputation.

Financial Impact Modeling (FIM™)Financial Impact Modeling (FIM™):
In order to assist our clients (particularly senior managers/executives) in creating greater focus and attention on the business and financial implications of their customer relationships, Walker Information has developed a methodology to estimate (in rupees) the effect on customer retention revenue resulting from various business “what-if” scenarios. FIM™ helps companies to assess what’s the financial payoff or impact of their efforts to increase customer commitment.

CSMM measures conformance to the company’s norms at various touch points such as call centers, retail outlets, bank branches. Trained auditors anonymously evaluate infrastructure, processes, service delivery, customer service, operations, employee integrity, merchandising & product quality.

Tao is a tool that provides a fast and simple way to measure the level of employee loyalty and identify factors affecting the loyalty. Tao is not only an "employee satisfaction" survey, it provides you with information on how to reduce turnover, implement programs that have the greatest impact on employee commitment and satisfaction. It provides benchmarks for measuring ongoing improvement efforts and activities in the area of employee loyalty.


  • Airlines
  • Automotive
  • Banking
  • Engineering / Infrastructure
  • FMCG
  • Hospitality
  • Insurance
  • IT
  • Logistics
  • Mutual Funds
  • Paints
  • Petroleum
  • Pharma
  • Power
  • PSU
  • Real Estate
  • Retail
  • Telecommunications
  • Trade / Channel Satisfaction

Latest News

  • 25.03.14

    "A handy strategic tool that enables the user to decode the consumption priorities of households"

  • 29.08.13

    We are Recruiting!

    If you have a passion for Market Research, we have the right opportunity for…

  • 03.06.13

    Fake “Customer Services Evaluator” Offer - June 2013


    Kantar has learned that its name is being…

Recent Videos

Rising rural consumer market Republic festival turns into shopping festival
Careers Subscribe to Newsletter Contact