IMRB International Divisions: BIRD
Apart from syndicated studies such as ITOPS and ICUBE, BIRD offers research services to meet clients’ specific requirements. By virtue of its vast experience, it is able to design customized studies to meet whatever business decisions that are at stake. It helps clients all through the product life cycle from product development to launching it in the market to making a success out of it. While researching the buyers, users, influencers, installers, traders, marketers, importers, exporters and manufacturers of the product, BIRD keeps in perspective the global market situation. The researchers of BIRD are attuned to interpret vast amount of primary and secondary information to make actionable recommendations. They have formal marketing management education and undergo training in research techniques, analytics and marketing strategy. They are supported by a vast industry / sector knowledge base that is kept up-to-date.
BIRD services private sector, public sector, government departments and multilateral agencies. It has clients in all the five continents of the world.
Sr. Vice President