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Abacus Market Analytics


ABACUS MARKET ANALYTICS unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical analysis, database management and updation, software development and testing.

ABACUS has a standard state of arts graphics, analytics and statistical software. It also has tested quality process which enables ABACUS to deliver exceptional quality results within stringent deadlines at high competitive prices.

ABACUS Data Processing (DP), a part of Abacus Market analytics, offers its services to international clients. DP’s clients include Millword Brown across Asia Pacific, Africa and Australasia, Kantar Operations in UK, BMRB International in UK, AMRB in the Middle East and N Africa, RI in Asia Pacific & the Brand Survey Company in S Africa.

In the days ahead, the key business development areas identified include:

  • Advanced analytics
  • Advanced statistical services
  • Modeling and trend analyses
  • Database creation and management
  • Data mining
  • Scripting
  • Data interpretation and reporting

Contact Us

Mr. Sunil Bakshi

Sr. Vice President

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