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A heritage of putting the coherent pieces together
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Our Group

Our Lineage
IMRB International is a division of Hindustan Thompson Associates (HTA) in India. IMRB is a member of the Kantar Group, one of the world largest research, information, insight and consultancy network and part of the WPP Group.


WPP is one of the world's largest communications services groups, employing 141,000 people in own and associate companies, working in over 2,400+ offices in 107 countries. WPP comprises leading companies in:

  • Advertising
  • Media Investment Management
  • Information, Insight & Consultancy
  • Public Relations and Public Affairs
  • Branding & Identity
  • Healthcare Communications
  • Direct, Promotion & Relationship Marketing
  • Specialist Communications

For more info on WPP

Kantar Group

Kantar Group
Kantar is one of the world largest research, information insight and consulting networks and part of the WPP Group. Kantar helps clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding inforamtion, insight and conuslting companies about 20 business operating in 70 countries worldwide. Each of these business is an expert in its field and can work either individualy or together to help clients address business issues in a holistic and strategic way.

For more info about Kantar Group

Walker Information Global Network

Walker Information Global Network (WIGN)
Walker is a consulting firm specializing in customer strategy. Helping business for more then 65 years, Walker's diverse team of consultants provides tailored, compreshensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer loyalty and related customer strategies, including innovation approaches to segmenting, valuing, obtaining serving, and retaining customers, Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes.

The walker global network, work with CSMM, a specialist unit of IMRB International, to provide a unique combination of local knowledge and global reach - all aimed at manging stakeholding relationship and improving business performance.

For more info on WIGN

Associates and Affiliate companies

Associates and Affiliate companies
IMRB International has acted as a catalyst in the development of market research infrastructure in neighboring countries. We work with associate companies in Sri Lanka (Lanka Market Research Bureau) and in the Middle East (Arab Market Research Bureau), and through affiliates in Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Egypt, Tunisia, Nepal, Pakistan, Bangladesh and Myanmar.

Yankee Group

Yankee Group
Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Headquartered in Boston, Yankee Group has a presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. Yankee Group has partnered with IMRB to be their exclusive representative for India. This strategic partnership between IMRB International and Yankee Group will bring in an international perspective in the fields of telecommunications & wireless/mobile, consumer, media and entertainment and IT hardware, software and services.

For more info on Yankee Group


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