The India telecom market ranks among the fastest growing industries in the country. The improvement in the standard of living and the development of infrastructure and connectivity are some of the main reasons for the significant growth of the telecom industry. The growth is expected to be more over the next few years.
Presently, there are around 200 million telephone lines in India which make it the third largest phone network in the world after China and the US. Today, the telecom market in India enjoys a growth rate of around 45 % which is the highest in the whole world.
The eTech group at IMRB International has done active research in this field in past few years. This group has offered solutions based on market research to several operators, handset players, infrastructure providers, VAS entities and associations. IMRB has been successfully doing QoS audit and customer satisfaction survey for TRAI for past several years. According to experts IMRB is pioneer in terms of providing insights on Mobile VAS in India to the industry. IMRB is exclusive distributor & research partner in India of Yankee Group - Global Connectivity Experts.
IMRB International has been active in the area of telecommunications related markets for several years now. IMRB is the pioneer in terms of providing the industry with insights on Mobile VAS. The assignments carried out by IMRB include brand health checks for large telecom brands in the Indian subcontinent, extensive research in the area of pricing and evaluations to enhance advertising efficiency and effectiveness. IMRB has experience in conducting a variety of market research studies, namely:
Some of the areas researched by us are:
Some of the market researches done by us are:
Brand Health Tracks & Dipsticks
IMRB currently manages a telecom track for a Pakistan telecom company and a dipstick study for Maldivian client.
A recent study includes an assignment to assess consumer reactions to pricing of a handset in conjunction with various combinations of product attributes. In addition, IMRB has also used adaptive conjoint analysis to help a client arrive at a product with the right combination of features at the optimal price point.
Diagnosing reasons for switchers
Group Business Director