IT Hardware & Software practice
The team also has expertise in conducting International research across APAC, Middle East, US, Europe, etc. The team has developed several syndicated products in the IT space.
ITOPS: ITOPS is a bi-annual study of the Indian IT hardware market. Launched in 1996, the study launched its 26th wave for the period of Oct 2009 to March 2010. The study covers more than 22,000 entities across household and businesses in the Top 22 cities of India and is the largest study in the IT domain in India. Apart from providing insights on the growth of the Indian IT hardware market, it also provides a detailed understanding of the customer segments and the drivers. The study also helps provide an assessment of the market potential in future and the segments that are expected to drive the growth.
ITOPS is also the only and the most reliable source of estimating the universe of business establishments in the key cities of India. The study also provides a stratification of the universe by business segments and by employee size thereby providing a robust understanding of the businesses and the manner in which they could be potentially tapped into.
CTOPS: CTOPS is a panel of IT decision makers in large organizations. The panel has about 200 odd IT Heads from businesses across banking, financial services, insurance, manufacturing, IT/ ITES, etc. the IT heads in the panel are a part of large businesses with more than 500 employees in the organization across India.
CTOPS offers the following opportunity to the clients:
The panel provides an extremely innovative and relatively easier access to the key IT decision makers who form the opinion on the manner in which IT needs to be adopted in the country. It offers relatively fast turnaround times and better response rates.
The interviews in the panel are conducted online or as CATI. A relationship team manages the relationship with the panel members.
Clients Advantage of using the Panel
Panel Based approach
Vertical Market Landscape
Qualitative comments to back the numbers
Case study on Market sizing/ Demand estimation studies
To determine market potential for IPTV by understanding:
Case study on Brand Research
DeliverablesBrand standing paradigm was used for determining brand position and related diagnostics. This enabled the client to assess its current brand position and drill down to specific concern areas for action standards.
Case Study On Concept Test Research
To determine the market feasibility for pre-configured ERP package customized for companies in the Auto ancillary & Pharmaceutical sector with a turnover of 50-100 crore.
The study conducted was mix of detail secondary research and primary research using semi structured questionnaire.
Some of the other studies that we do regularly