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The FMCG sector is the fourth largest sector in the India .It has a strong MNC presence and is characterised by a well established distribution network, intense competition between the organised and unorganised segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage.

FMCG sector can be broadly segmented into Household Care, Personal Care, Food & Beverages.
In Household Care,Laundry is the largest whereas Personal Care has Personal wash, Hair wash, Oral care & Skin care. Tea/ Coffee, Biscuits & Soft drinks are the largest consumed packaged food products.

Penetration level as well as consumption in product categories like MFDs, FemCare,Premium skin care in India is low indicating the untapped market potential. Increasing Indian population, particularly the middle class and the rural segments, presents an opportunity to FMGC players of branded products to shift consumers from unbrannded to branded products. Growth is also likely to come from consumer 'upgrading'in the matured product categories.

IMRB International is a pioneer in tracking of FMCG products thought various Research methodologies.

Syndicated Offers

IMRB International has been running consumer panel based studies since 1974. The panel team consists of 60 highly trained & experienced researchers/analysts with approx 1200 field staff working on the job. IMRB has setup panels in neighboring Sri Lanka and Bangladesh besides India. The panel team has experience in setting up syndicated and customized panels in various sectors such as FMCG, Finance and Telecom.

Our Clients

  • Agrotech
  • Avon
  • Bajaj
  • Britannia
  • Cadbury-Kraft
  • Cavinkare
  • Colgate
  • Dabur
  • Frito Lay
  • General Mills
  • Godrej Consumer Products
  • Godrej Household Products
  • GSK
  • Heinz
  • Henkel
  • HUL
  • ITC PCPB/Foods/ITD
  • Johnson & Johnson
  • Kellogg’s
  • L’Oreal
  • Marico
  • Nestle
  • Nivea
  • Nokia
  • Parle Biscuits
  • Parle Agro
  • Pepsi
  • Reckitt Benckiser
  • SC Johnson
  • Tata Chemicals
  • TetraPak
  • World Gold Council
  • Wipro

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