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Home Our Divisions

Abacus Business Operations
Abacus Market Analytics
IMRB MindTech Systems
Media & Panel Group
IMRB Consult
Quantitative Research
A Specialist for every need
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Our Divisions

IMRB International has been offering specialised research services for around 4 decades to clients in India and overseas. IMRB International operates out of its five full service offices in Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

IMRB International has eleven specialist units:

Abacus Business Operations: ABO

Abacus Business Operations: ABO is an ISO 9001:2008 certified specialist unit of IMRB International. It has the largest Custom research fieldwork and data collection capabilities in the country. With over 200 full time employees managing and supervising the work of over 4000 interviewers on any given day, we conduct over 4 million interviews annually. Over and above this, we interview another 1.5 million + telephonically.

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ABACUS MARKET ANALYTICS unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical analysis, database management and updation, software development and testing.

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Abacus Research

Abacus Research looks after the domestic and International Field and tab business. They service Clients and Research Agencies which have their own Research set up and only want the data collected and clean data sent to them. Abacus Research has a team of expert Project Management Executives led by a seasoned and highly experienced Operations Director . This team also has the experience of managing the largest number of automotive clinics and have a protocol set up for the same. Abacus Research also runs FlexiBus – a study which gives Clients’ the advantage and of quick turnaround on a few critical questions and the flexibility to study the Target Group in markets of their choice at the cost of an Omnibus

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IMRB International Divisions: BIRD

BIRD, the Business & Industrial Research Division of IMRB International, is the market research and consultancy division servicing B2B and industrial markets. For catering to technology markets including IT hardware, software & services and Telecommunication, there is an exclusive eTechnology Group within BIRD.

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IMRB International Divisions: BSG

The Brand Science Group (BSG) is a new unit at IMRB International that primarily focuses on Brand and Communication Research. Over the last few years IMRB Brand Science has been working towards the development of various tools that would help us get a better understanding of the Brand and its communication in an Indian Context.

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IMRB International Divisions: CSMM

Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International. CSMM is an exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent.


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IMRB International Divisions: IMRB Consult

IMRB Consult is a specialised division of IMRB International which provides quick turnaround, reliable and cost effective solutions to a marketer’s business issues by drawing on its existing array of syndicated in house databases

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IMRB International Divisions: Media & Panel Group

Media and Panel is an independent, specialist unit of IMRB International, incorporated in 1992. MPG handles different kinds of research both syndicated and customized. MPG has 4 different verticals: Consumer Panel (MarketPulse), Retail Unit, Media Unit, Mindtech Software and Systems.

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IMRB International Divisions: PQR

Probe Qualitative Research is one of India's leading qualitative research groups and has executives specially trained in India and overseas in qualitative research methods.

Drawing on learning from ethnography, psychology and anthropology. It has created an array of validated tool-kits.

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