The studies carried out in Construction sector include:

  • Market viability studies for infrastructural projects like airports
  • Capacity & facility planning studies for residential & commercial real estate

Some of our clients in the sector are Cushman Wakefield, DLF, Empire Construction, GMR, Homex, IFC, Larsen & Toubro, Mahindra Realty, Mangal Thirth Estate (Spencer Plaza), Property Zone, Tata Housing, Unitech, West Court

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The studies carried out in Building Materials sector include:

  • Market potential assessment & forecasting
  • Market entry strategy
  • Marketing mix planning

Some of our clients in the sector are Anchor (now Panasonic), Asahi India, Bluescope Steel, Dalmia Cement, Casco Nobel, ETA, FirePro, Geberit, Hyderabad Industries, ICI, KIMMCO, Lafarge, Owens Corning and Saint Gobain. Outside India, markets for building materials have been studied in Middle East Asia & South East Asia.

A dedicated team of Kantar IMRB professionals with over 30 years of combined experience lead the research in this sector.