Having been your window the world of media and entertainment since 1990, it is now time to take things to the next level. It is time to redefine the media landscape and change the old ways of doing business. It is time for Kantar IMRB.
Set up in the year 1990, Kantar IMRB is the only specialized media research practice in the country. Having been involved with the NRS since the 1970s, and playing an integral role in setting up TAM India, IMRB has also pioneered many other industry gold standards such as the Target Group Index (TGI), the Radio Audience Measurement (RAM) and the Web Audience Measurement (WAM). With over 80 man-years of research experience across various media such as Print, TV, Film, Outdoor, and Digital, Kantar IMRB represents the definitive one-stop solution for all your research needs in the media and entertainment sector in India.
Pioneers or not, we are not ones to rest on our laurels. Kantar IMRB Media is known for its high standards of rigour in data collection as well as comprehensive analysis models, and when combined with the wide variety of innovative media research products and tools that we offer, these can help media buyers/planners and content producers gain powerful insights into the minds of their target audiences. Needless to say, organizations from across the media industry spectrum have relied on Kantar IMRB to provide answers to many crucial questions that dictate their decision-making, as can be seen by our list of clients