An approach to creative problem solving, LIVELABS is an innovation practice housed within Kantar IMRB.
At LIVELABS, diverse minds come together to solve business problems with a unique creative approach. The story gets a new beginning. The status-quo is disrupted. New ideas are born.
LIVELABS are a group of unsettlers, with a method to their madness. Some designers, some architects, some engineers, some psychologists, and some pure thinkers & tinkerers, who are on an uninhibited journey to breathe innovations from insights and turn them into strategic solutions that help businesses navigate through the unknown future.
LIVELABS helps discover white-space opportunities to create innovative products and experiences which have never been pondered upon before. They are passionate about finding real solutions for real problems, to make a difference for whom it is being made.
Reframe - Story Searching - Opportunity Scanning - Building Ideas - Framing Solutions
It starts with asking the right questions. By changing how the question is framed, we change the range of possible solutions. Looking at a problem from different perspectives, becomes the critical first step in the journey to creating meaningful innovations
People usually never know what they want. But they have lots of stories to share. Stories are how people communicate. As design researchers, we search for these powerful living truths by studying users within their context and immersing ourselves in their routines. Once we have established an empathetic connection with the user, we can identify the patterns and cues that will help us conceptualize new ideas. These are the patterns and cues that we scan while looking for future opportunities.
Opportunities always exist. Using multiple lenses to look at the consumer data reveals newer spaces. A combination of frameworks, clustering and laddering techniques help organize our thinking and bring clarity to problem solving. Our workshops are always collaborative with diverse stakeholders coming together. As multiple perspectives collide, new opportunities start to emerge.
A combination of frameworks, clustering and laddering techniques help organize our thinking and bring clarity to problem solving. Our workshops are always collaborative with
diverse stakeholders coming together. As multiple perspectives collide, new opportunities start to emerge. We use customized tools and techniques to harness the power of multidisciplinary thinking, opening the door to radical new ideas. The chosen ideas and shortlisted concepts are given tangible shape and form to help bring them alive using a range of prototyping techniques.
Delivering a branded customer experience will yield more returns in the long run and allow your customers to share stories and experiences with others. Give them a reason to tell your story. Our solutions are framed so they deliver meaningful value for the end user and are aligned to the clients larger strategic objectives.