Articles


PDF

The Rise of Telecom

We see a lot of convergence between urban and rural users in terms of how they engage with their phones. The only limiting factors appears to be…

KNOW MORE
PDF

The Exponential Expansion of the Home Finance Market

Our understanding of the Home Finance sector

KNOW MORE
PDF

Customer Engagement: The Way Forward for Payments Banks

The bet is on low-cost technology and high volume of payments and remittance services

KNOW MORE
PDF

The B2B Tightrope: Managing Customer Expectations, Experience & Loyalty

Today’s competitive markets require a well defined Customer Experience (CX) strategy. The 3 important steps to have a well defined CX strategy…

KNOW MORE
PDF

The Importance of Managing Customer Experiences & Expectations in the Banking Industry

Customers who are engaged and loyal are more likely to engage in positive behaviour i.e. recommend to others, engage better by conducting higher…

KNOW MORE
PDF

Beyond the shadow of Demonetisation

Demonetisation, the lingering threat of recession, protectionism rearing its head on an international level, increasing national pride – how will…

KNOW MORE
PDF

Demonetisation: Boon or Bane for E-Grocery

November 2016 saw Indians swap the checkout line for the ATM line. With cash in short supply, would consumers switch from their local kirana to…

KNOW MORE
PDF

The impact of Demonetization on the FMCG Business

A white paper to delineate the likely consumer behaviour on the basis of our historical understanding of the FMCG business and current happenings.

KNOW MORE