Insurance Provider: Consumer Walkthrough, Service Mapping and Benchmarking Process
What we delivered
- The consumer’s process through the sub-processes of the business, and the various sub-steps within.
- Experiential anecdote creation: enumerating the positive experience stories as well as the negative ones; to reveal the pleasure/pain points.
- Culling out of the various minor and major clues revealed to them at various sub-steps and understand their impact on overall experience as enhancers/destroyers.
- Mapping of hygiene expectations and enablers through hard measures: To uncover what the basic dos and don’ts are at each stage of the consumer journey - from awareness, through purchase, to maturity; moulding do-able action points to ensuring delivery of the same.
Benchmarking processes followed across stages with consumer experiences across other cos. within the category