Television Rating Points
IMRB logo
 

The TRP System reports on the daily viewership of individuals aged 8 years and above residing in TV owning homes in the nine key metropolitan cities of India. This diary based system reports on the Quarter Hour ratings for both Cable 8, Satellite TV channels as well as the state owned terrestrial network. Currently, IMRB is in the process of phasing out this diary system by gradually launching its PeopleMeter based TRP PeopleMeter System. The TRP PeopleMeter System is currently operational in four major metros and is being extended to report on viewership at an All India level with a sample of 5,500 metered homes. television 
 

TRP Constant Watch System 

The country's only electronic TV audit system currently monitors the advertising and programming appearing on 10 key channels. This system records the precise start and end times for each programme and commercial appearing on these channels. The commercial information is further classified by product category, brand and variant, execution and main message. Similarly, the programming information is also supplemented by programme genre, language of programme and main/repeat telecast. 
 

A special software is also offered to the users to analyse the audit information as well as for integration of the monitoring database with viewership information. 

IMRB also offers Commercial Telecast confirmation service along with Ad Catalogues and Share of Voice Analysis. 
 

Customised Software 

For its TRP database, users have access to a wide array of user software from IMRB. These include  

  • IMRB VIDEOSCOPE
  • TRP Evaluation Model
  • TRP Share of Voice
  • TRP - Frequency Model
  • TRP Constant Watch
  • TRP PeopleMeter
  • VIDEOSCOPE
tableThe IMRB VIDEOSCOPE has a suite of analyses modules geared towards understanding and tracking viewing behaviour as well as planning and evaluating performance of TV schedules. It also incorporates TV Audit database from the TRP Constant Watch System, thereby providing the users capability of tracking advertising spends, strategies as well as doing competitive environmental scans. 
 

IMRB also markets BMRB International's TV Optimisation package - Super Midas - in the region. 

For further details on Television Rating Points System contact : 

Ms. Katy Merchant 
Tel : +91-22-4313217/18/19 
Fax : +91-22-4306002