Digital adoption & usage trends. ICUBE™ is Asia’s largest authoritative resource for Digital marketing and Planning decisions
KNOW MOREUsing the principles of crowdfunding, IDEASTOCK quickly identifies the potential of disruptive ideas, accurately estimates the scale of opportunity and informs how to succeed.
KNOW MORE Superbrands, a global organisation present in 86 countries is dedicated to recognise, showcase and pay tribute to the best brands in each country. In this twelfth edition of Superbrands India (2019), the invited brands form a very exclusive group of winners selected by 18,031 consumers. Kantar was selected a Superbrand by a mix of consumers and industry professionals.
Pathbreaking DIY pricing solution, delivering results in 48 hours at half the costs. Using principles of choice modelling, it has a proven track record of high predictive accuracy, helping the marketer take the right pricing decisions quickly
KNOW MOREOver the last decade or so, Millennials (Defined as those currently in age-band between 15-35 years) have emerged as the fulcrum that now powers India's economy as consumers, producers and most importantly as trend-setters. Explore this interesting thought paper for more learnings on the Rural Millennials market and the opportunities it presents.
KNOW MOREEver wondered how your category competes and fares against others with respect to your customer’s share of wallet? Let us monitor the wallet through Kantar IMRB’s Wallet Monitor – The Urban Indian Household’s Wallet Audit.
KNOW MOREFirst-of-it’s-kind 360° profiling of digital commerce shoppers. Understand Digital Commerce shopper holistically. Attitudes, Values, Media Touchpoints.
KNOW MOREAs India enters 2019, its citizens and corporations find themselves in a remarkably challenging situation. In our predictions for the coming year, we explore the consumer truths and the marketplace response.
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