Established in 1971, IMRB International is a pioneer in market research. IMRB is a member of the Kantar Group, part of the WPP company. Kantar is one of the world’s largest consumer insight networks. IMRB's footprint extends across 26 offices in 14 countries – Algeria, Australia, Bangladesh, Egypt, Hong Kong, India, Japan, Malaysia, Netherland, Saudi Arabia, Sri Lanka, South Korea, UAE and United Kingdom.

With over 1200 full time staff, IMRB provides high quality conceptualisation, strategic thinking, execution and interpretation skills. IMRB International is the only research company in India that offers such a wide range of research based services to its clients. IMRB International's specialised areas includes consumer market research both quantitative and qualitative, industrial market research, business to business market research, social and rural market research, media research, retail research, and consumer panels.

Abacus Field

Abacus Field handles the field operations for all the business divisions in IMRB.  Abacus Field has a network of 15 regional offices spread across the country that gives IMRB the capability to run pan India research projects smoothly & effectively.  An example of the magnitude of Abacus Field operations can be gauged from the following:

• On any given day 5000 freelancer interviewers are in the Field all over India
• Working on over 8000 projects annually
• Conducting over 4 million interviews annually
• Additionally, a 262 seater Tele Calling Centre conducts over 100,000 interviews per month

Abacus Field is consistently striving to exceed client expectations, through high quality work, integrity, innovativeness and building a culture which promotes professional and personal growth opportunities.

Abacus Field is headed by Nikhil Rawal, Sr Vice President