| |
| What's
new in I-Cube 2000? |
| |
| Our
passion to provide you with views and insights ahead of its time should
be reason enough but we still give you three big reasons that sets it apart
from previous editions… |
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Reason
1 : More exhaustive coverage
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 |
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| A.
All key User segments studied |
- 20,000
Homes in top two socio-economic
segments
(A&B), 8,000 businesses, 270
cyber-cafes (+540 users@cyber cafe)
|
| B.
Focussed on individual user and non-user |
- Profile
of over 80,000 individuals at home with usage
profile of over 8,000 users at home
- Detailed
diagnostic interviews with 5,000 users &
5,000 non-users across major demographic groups-
teenagers, young men, older men, working women and housewives
- Qualitative
depth interviews with specific user groups at our user
lab to diagnose net content attributes
|
| C.
Sample scientifically spread over 16 major cities |
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|
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| Reason
2: In-depth analysis & recommendations supported by views & counterpoints
of players |
 |
|
| A.
Focussed analysis and reporting |
- Definitive
account of usage pattern, Needs & Barriers,
first ever pyschographic segmentation of user,
non-user market with prognosis of future
trends.
- Separate
reports for ISP's, Content Providers, e-commerce
providers and cyber-cafe market.
|
| B.
Balanced with views & opinions |
- Views
of major ISP's, content providers, e-commerce sites and
key government departments.
|
| C.
Coupled with extensive secondary search |
- Comparision
of major Indian websites- model/functionality with benchmarking
against similar International sites.
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