Syndicated Offers
TGI INDIA - A single source marketing, communication and planning tool
IMRB International is launching Target Group Index (TGI) in India, an international product from Kantar Media Research (KMR) - WPP's specialist global research agency offering media research services. KMR offers TGI in 36 countries and is widely used by Advertising agencies, Media owners and Advertisers round the world.
TGI will be the largest single source database offered in India till date, combining products, brands, media, demographics and lifestyles. TGI INDIA covers more than:
- 200 categories
- 3000 brands
- 15 radio stations
- 125 television channels
- 250 press titles
- 100 lifestyle statements
Truly, its analysis possibilities are limitless!
For more details on TGI India download TGI India
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ITOPS
A Half yearly track of the Indian PC, Networking and Software market. This report gives details on the PC / LAN / Printers / UPS / Networking Products / Softwares / Internet Penetration in terms of their Installed Bases, Market Sizes, etc. The report also gives details on the most popular brands of the above mentioned IT products. The report has an extensive coverage of over 8,000 business Establishments and more than 6,000 affluent households (SEC A and B) in the 16 cities of the country. Started in 1997, this study is already in its Ninth Round now. Sponsored by Manufacturer's Association of IT (MAIT), this report is subscribed by almost all the major players in the IT Market.
Click here to download the brochure
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Internet.In.India
Originally released in 1998, this series of syndicated studies on the Internet market is one of the most exhaustive reports available on the Indian Internet Market. This report covers the entire range of issues that could concern any entity with interest in the internet market viz. ISP's, content provider, portals, investors & venture capitalists, potential internet kiosks and even marketing companies wishing to adopt the new media as a vehicle to reach out to their buyers. The report covers information areas like Internet usage amongst the households, Internet usage amongst businesses, Broadband status of the Indian market, content preferences, cross media consumption, etc. With a coverage of 30 cities, around 16,000 Households, 10,000 Businesses and more than 65,000 Individuals, the comprehensive coverage of this study makes it absolutely unique compared with any other exercise undertaken in the market. Having sold more than 250 volumes to a close to 100 clients, this can easily be termed as the bestseller in the history of syndicated reporting in India.
Click here to download the brochure
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Telecom Report
This report would give a detailed analysis of the emerging telecom market in India and would cover the trends in Basic Telephony (including WiLL), Cellular (with a focus on the fourth operator) and Long Distance (including issues like Revenue estimation for the Long Distance Operators in the country, City to City traffic, etc.). The reports have coverage of more than 14,000 Business and Affluent Household respondents from 16 cities of the country. The reports are expected to be released by the end of February, 2002.
Click here to download the brochure
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National Food Survey (NFS)
The National Food Survey is a comprehensive study on food habits and consumption across urban India. Over the past two decades NFS has completed 4 rounds with the last one, NFS4: The Convenience Foods Handbook Study conducted in September 2007.
NFS is one of the most comprehensive studies in terms of categories, and information coverage, providing marketers with baseline information on food purchase behaviour.
The fourth edition of the National Food Survey focuses on Convenience Foods as a segment and the handbook is a mélange of 55 varied product categories ranging from well known ones like breakfast cereals and instant noodles to relatively nascent categories like Ready-to-eat and instant pasta.
NFS FOUR equips a food marketer with information on marketing variables like category penetration, frequency of purchase, trial and usage of brands and barriers to adoption of certain food categories. The study has also captured exhaustive information on media, demographic, and kitchen related variables.
This handbook provides a marketer a panoptic view of the entire purchase basket, thus enabling him to understand where his category of interest lies in overall purchase pattern of the consumer. The Food Continuum from NFS-4 traces the progression path of consumers along the six distinct bands created by differing levels of incidence of purchase of various food items.
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PatientPulse :
PatientPulse is a unique Two-In-One product from IMRB International specially designed to provide you the advantages of syndicated research and exclusive customised research.
PatientPulse has a 12 city, four zone coverage. It includes exhaustive areas of information on common ailments, treatment methods, key influencers with respect to the treatment methods, and attitudes towards the treatment methods, as well as awareness of brands, their stocking levels and more.
Further PatientPulse is designed to enable you to satisfy your exclusive information needs by allowing you to ask the patients three questions of your choice. The answers to these questions will be confidential and will be shared only with you. Hence if you want to gauge the pulse of the patient - the end consumer of your products - select your PatientPulse report categories now!
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