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Insights that drive Success
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Research Papers


E-Tale

E-Tale

An e‐Tale of India’s World Cup Final Match. Download the complete report.

Download complete report
Download complete report
C-SAT

C-SAT

Less than half the customers are likely to continue with a brand.The indian customer is not label-driven. Download the complete report.


I-Cube 2008

I-Cube

2008Internet in India (I-Cube) reports are based on a primary survey conducted across 30 cities - among 20,000 Households, 90,000 individuals, 1000 SMEs and 500 Cyber Cafes.

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Download complete report

Internet Traffic Estimation

Internet Traffic Estimation

The internet is expanding rapidly in India. Unless we have reliable traffic data, the quality of service cannot be imporved.


TGI India 2008

TGI India 2010

An international network of harmonized market and media research surveys, present in over 60 countries around the world, TGI offers an extensive and flexible range of solutions to meet your marketing needs.

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Download complete report

MVAS

MVAS

Mobile value-added services are set to gain pace in India but the players in the segment need to define their roles and revenue-shares to evolve the market.


MAIT

ITOPS

The Study covers a sample of around 24,000+ entities per round. The study is conducted on a bi-annual basis covering the following time periods

  • H1 of FY: April to September
  • H2 of FY: October to March
Download complete report
Download complete report



Digital"

DIGITAL

Digital Research Papers. Download the complete report.


 

Latest News

  • 16.08.12

    Fake “Customer Services Evaluator” Offer - August 2012

    Kantar has learned that its name is being exploited to further a fraudulent “mystery shopper” or “secret shopper” scam. People around the U.S. and Canada are receiving offer letters bearing the Kantar name and logo, and fake contact information, inviting recipients to become a “Customer Services Evaluator” or “Investigative Shopper.” A check or money order is enclosed along with the letter, as payment for the shopping and the recipient’s services. Recipients of the offer are asked to call regarding a training assignment, and are then asked, in their role as a “mystery shopper” to wire money via Western Union or a Money Gram in order to evaluate those services. Of course, the check enclosed with the offer is not legitimate, but by the time that comes to light, the recipients have wired and lost their own money.

    Kantar is in no way associated with these offers, and does not conduct any “mystery shopping” services. Unfortunately, these fraudulent schemes are using the names of reputable companies like ours without our permission. We are taking all necessary steps to work with the appropriate law enforcement and governmental authorities about this scam.

    If you have received an offer similar to the one described above, we recommend the following:

    • DO NOT attempt to cash or deposit the check (if the check has already been deposited, you should alert your bank immediately)

    • DO NOT send any money to Western Union or Money Gram

    • DO NOT contact any numbers listed on the offer and do not disclose any personal or bank account information

    • If you have been scammed, contact your bank, local and/or federal law enforcement authorities on how to proceed to recover any stolen funds, secure your bank account, and protect your personal information and privacy.

    • Contact your local post office, your local Western Union or Money Gram office, your state consumer protection agency and other local and national consumer protection agencies and organizations to alert them about this scam.

    • Please send us a copy of any materials you have received regarding this or similar offers bearing Kantar’s name by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by fax to + 1 (212) 621-0916

  • 05.04.11

    Clickstream Introduced in 2015, this is the first ever single source syndicated service of its kind in India that sets new standards of targeting efficiency by linking the richness of the TGI data with real time online behavior across over 9000 SEC ABC urban consumers. Released twice every year

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