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Home > Divisions > CSMM
IMRB International's Divisions: CSMM
Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International and the exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent.
As a specialist unit of IMRB International, CSMM provides the widest field coverage with five full service offices and 13 field offices in Delhi, Calcutta, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Pune, Patna, Ahmedabad, Guwahati, Bhubaneswar and Lucknow. CSMM services clients in India and neighbouring countries (Sri Lanka, Bangladesh, Pakistan and Nepal) and this diverse network has made CSMM the leading provider of stakeholder products and services in South Asia.
As the exclusive member of the Walker Information Global Network (WIGN) in South Asia, CSMM uses the proprietary tools developed by Walker Information, the recognized pioneers in Stakeholder Measurement and Management with over 30 years experience. The network offers the world's most thoroughly tested and proven system and also provides appropriate benchmarks through the WIGN Normative DatabaseTM.
CSMM provides a range of consulting products and services to manage external customer satisfaction and employee commitment to integrate stakeholder measurement and management efforts into the company's decision-making process at all levels.
Working with over 80 clients from diverse sectors, including financial services, hotels, telecommunications, retailing, consumer products, automotive and engineering/industrial goods, CSMM provides strategic information services to enhance customer loyalty amongst both end customers and trade channel customers as well as to build employee commitment.
CSMM offers a team of highly trained and experienced consultants with multi-disciplinary backgrounds. To assist you in your Stakeholder Management practices, our consultants have experience in conducting multi-country and regional programmes for leading Indian and multinational companies, across various sectors and are equipped to give you professional and accurate assistance for your strategic decisions, including deployment and integration assistance.
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