Incorporated in 1992, Media & Panel Group handles syndicated services like Household Panel, TRP System, NRS and customized media research projects.The group revenues come from four different businesses viz. Syndicated consumer panels, Media Research, Retail Research & Software.

The consumer panels available with MPG are as under:

• Household Purchase Panel – Market Pulse
• Individual Purchase Panel – impulse
• Children’s Panel
• Upscale Panel – MarketPulse Elite.

MPG is home to the largest dedicated media research unit in the country & part of Kantar Media Research (KMR), offering customized & syndicated studies across Print, Television, Radio, and Out of Home categories. It has to its credit Target Group Index (TGI), a global survey from KMR involving 60 countries and is India’s only single source survey.

MindTech Systems is the unit within MPG which supports the in-house software needs, licenses its proprietary software and client sponsored developmental projects.

The Retail division aims to be an integrated retail research based consultancy by leveraging the IMRB’s expertise in understanding consumers and consumer behavior.

In the days ahead, MPG aspires to develop retail expertise for IMRB. Also, the unit wishes to launch specialist panels which aim to fill in the gaps in marketers’ understanding of their target consumers and new syndicated services like Geo Demographic Profiling, WalletMonitor 2 & Pantry Check. It also aims to develop research approaches for measuring emerging media like Word of Mouth, Mobile media.

MPG currently operates out of Mumbai, Delhi, Bangalore & Chennai.