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IMRB International's Divisions: PQR
Probe Qualitative Research (PQR) was established in 1979, in the belief that qualitative research demands expertise and training inputs of an exceptional kind. From its inception PQR has been associated with leading international qualitative research organisations. It is the largest and fastest growing qualitative research organisation in the country.
PQR provides research which is analytical and actionable, seeking to resolve particular client problems and questions and providing future direction. It also provides high quality insight and multi-disciplinary exploration of consumer motivation and behaviour through a strong base of multilingual research executives and moderators.
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