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Agriculture and Agro-products

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IMRB has a special research team to meet the research requirements in the agriculture sector. This team has rich experience in areas like various crop studies and other services associated with the farming sector.

We have done in-depth research in the following crops:

  • Rice
  • Wheat
  • Cotton
  • Maize
  • Millet
  • Sugarcane
  • Tea
  • Tomato
  • Brinjal
  • Chilly
  • Potato
  • Grapes

IMRB has also given agriculture inputs in following areas:

  • Seeds
  • Fertilizers
  • Insecticides
  • Herbicides
  • Fungicides
  • Miticides

We have done research on agriculture related areas like:

  • Agri Services
  • Animal Health – Cattles
  • Poultry
  • Companion Animals
  • Trade (Retailers/Dealers of agriculture inputs)

Research Coverage

Research coverage

Our Studies

  • Assessment of Services Provided
  • Brand Extension Study
  • Communication/Ad Research
  • Concept Tests
  • Cost Benefit Analysis
  • Crop Estimation
  • Customer Satisfaction Studies
  • Demand Estimation
  • Post Launch Audit
  • Product Tests
  • Pricing Studies (PSM/Conjoint)
  • Qualitative Research
  • Trade (Retailer) Satisfaction and Behaviour Studies
  • Usage & Attitude Studies

Our Clients

  • BASF
  • Bayer Bio Science
  • Bayer Crop Science
  • Cargill
  • DevGen
  • DMR Kynetec
  • DuPont
  • DSCL
  • Elanco
  • Indo Gulf Fertilizers
  • Mahyco
  • Monsanto
  • Rabo Bank
  • Rallis
  • Reuters
  • Syngenta
  • Tata Chemicals
  • Tata Tea

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