Media & Panel Group: Print Research

We have been involved with the NRS for close three decades (1977 to 2004). The types of researches that we conduct for the print media comprise

Environmental Scans to give an understanding on the current lay of land and define opportunities for the brand by giving clear directions on Content and Positioning
Post Launch Feedback studies to give immediate reactions to the new product in terms of content, positioning and response to promotional activities
Continuous Tracking Programme for editorial content to assess the changes in consumer expectations and tracking Brand Health vis-à-vis competition
Product Development studies to answer questions like what changes are desirable, what competitive need gaps need to be plugged and how to be distinctive in a clutter market
Navigational Studies to understand the consumption pattern of a publication - section wise and page wise and compute noticeability of advertisements
We have also done a lot of innovative research like
- Media Multiplier - assessing the multiplier effect of advertising across media
- Print Passion - going beyond just readership and assessing the passion with which a consumer associates himself/herself with the publication

IMRB