IMRB

Media & Panel Group: Outdoor Research

Have done some pioneering work in the outdoor research arena in terms of

• Site selection studies for billboards
• On-shop signage evaluation
• Traffic counts
• Monitoring of outdoor media
• Transport media monitoring
• Travel logs
• In-store monitoring
• Activation measurement

We have Reach and Frequency model for all types of outdoor media and also a model on checking the efficacy of outdoor activations.