IMRB

Media & Panel Group: Cinema Research

We have been associated with the Cinema medium for the last few years and done work on

• Content testing – We have done a lot of work in this field right from developing a normative model to ascertain the aspects that determine the success/failure of a movie to testing movie concepts through picture storyboards with audio narratives in the background to testing movie previews.
• Media Effectiveness Tracking – Understanding the effectiveness of various media spends on the awareness, liking, intention to watch across weeks post promotion and hence give inputs on a better/ optimal media mix during the marketing of the movie .

Besides the above customised research solutions that we offer, we also have an array of syndicated offerings for the clients to buy off the shelf.

Target Group Index