IMRB

Media & Panel Group: MarketPulse

MarketPulse, IMRB International’s household purchase panel, is a continuous monthly tracking of household purchases across various FMCG categories. The panel covers over 70,000 homes with 56,000 homes in urban and 14,000 in rural India. Each panel member provides ongoing information by recording the details of every item they purchase.

Clients thus receive detailed information on:

We track over 60 categories spread across:

MarketPulse helps the marketer answer key questions on:

• How the categories/brands are developing,
• Changing or emerging trends in purchase behavior
• New launch evaluations
• Impact of the various marketing activities
• Brand loyalty
• Buyer profile based on their demographic / geographic / psychographic / purchase pattern
• Brand interaction with competition
• Brand portfolio evaluation

An in-depth understanding of the consumer purchase behavior and a quick comprehension of the factors causing any change in this behavior is every marketer’s concern and this is where MarketPulse fits in. IMRB’s expertise and advanced analytics provides insights to help clients understand their consumers better. IMRB partners with clients to help develop and evaluate the various strategies/tactics effectively.

Product Categories – MarketPulse

Personal care

Household care

Food & Beverages

OTC