IMRB

Media & Panel Group: iPulse Individual Panel

Markets today are driven by an individual’s needs and decisions, instead of the family’s or the household’s. This is true for many of the personal care categories. In order to get the highest reach and representation, Panel division collects the actual purchases using a representative sample of individuals who provide accurate and consistent information.

iPulse helps to study purchase dynamics especially for ‘individual purchase’ and ‘premium/lifestyle’ products and /or categories

Objective is to understand and analyze consumption patterns of the individuals in the ‘top-end economic strata’ given their high value contribution to various categories

Features of iPulse are:

• 1200 individuals across 3 cities (Mumbai, Bangalore & Delhi).
• SEC AB individuals

Fortnightly visits are made to the respondent to collect purchase information across personal care categories.

Product Categories - Individual Elite Panel