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Media & Panel Group: Elite Household Panel

Elite Household Panel measures purchase dynamics of the super premium/ affluent households given their high value contribution to various categories. This study helps to study the consumption patterns of premium / lifestyle products across various categories.

Elite Household Panel is running in 8 metros (Mumbai, Kolkata, Delhi, Chennai, Bangalore, Hyderabad, Pune & Ahmedabad)

Features of Elite Household panel are:

  • SEC A1+ households
  • 2000 homes across 8 metros
  • Monthly data collection

Elite Household Panel focuses on lifestyle F&B categories.

Product Categories - Elite Household Panel

  • Liquid Toilet Soaps
  • Toilet Soaps
  • Shampoos
  • Milk Food Drinks
  • Noodles / Vermicelli / Macroni
  • Squashes / Syrups
  • Sauces / Ketchups
  • Juices / Juice based drinks
  • Bottled soft drinks
  • Milk Food Drinks
  • Jams / Marmalades / Preserves
  • Hair Oil
  • Breakfast Cereals
  • Purees/Pastes/Cooking base
  • Femcare
  • Soups
  • Butter / Cheese
  • Ready to eat foods
  • Ready to cook mixes
  • Ready to cook curry pastes
  • Honey
 

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