Media & Panel Group: IMRB - Retail specialization

Media & Panel Group: IMRB / Retail specialization

IMRB / Retail specialises in doing the following kinds of researches:

Brand Marketer	Retailers / Hospitality	Travel / Tourism	Real Estate Developers	Entertainment
Shopper Segmentation	Prioritising Trade Areas	Mapping Traffic patterns	Forecasting Residential and Commercial Needs	Location Research – Traffic patterns in catchment and benchmarks for traffic to footfalls to conversions
Store Hot Spots and Cold Spots	Geo-coding of customer base	Customer profiling	Competitive Benchmarking	Customer Profiling
Category Complementarity / Adjacencies	Catchment Area Research – Shopping Needs, Merchandise preferences, Competitive Environment	Traffic and Customer Segmentation	Assessing Site Potential	Competitive Benchmarking
Decision hierarchy and in-store triggers	Location Research – Traffic patterns in catchment and benchmarks for traffic to footfalls to conversions	Merchandising Needs Assessment	Pricing Research for Real Estate	Identifying Upsizing / Cross-selling Opportunities
Merchandise and Display testing	Layout optimization – Hot Spots & Cold Spots; Category Complementarity
Planogram compliance and effectiveness	Planogram compliance and effectiveness
Retail Auditing	Retail Marquee Tracking
Distribution Chain Evaluation	POS Datamining & Loyalty Analytics