IMRB

Media & Panel Group: Internet Research

Web Audience Measurement (WAM) is an offering from IMRB International which provides online publishers, planners and advertisers a common platform to identify trends in Internet usage in India as well as plan for better media planning. The panel based approach adopted by this system has been made possible due to a unique metering technology custom built for Indian market. The meter is capable of capturing internet usage data from multiple machines and still attribute to the same panellist. Further, the meter allows the flexibility of capturing only the panel member’s data in case the machine is used by multiple users. The meter can capture data from multiple browsers. The data reporting is being done through the well established Media Xpress tool customized for the Internet market. The tool is also capable of reporting at day level and at day-part level.

Press Releases from WAM are mentioned below.

• IPL Press Release - Day 1 : Over 1 million Indians flock to the web to catch the IPL 6 on Day 1!
• IPL Press Release - Day 2 : Time will tell