IMRB

Media & Panel Group: Internet Research

IPL Press Release - Day 1 :
Over 1 million Indians flock to the web to catch the IPL 6 on Day 1! .

Indian Premier League has revolutionized the way cricket is played and consumed. The IPL already has a cult following in terms of stadium attendance and TV viewership. It is now commanding a significant presence in the virtual world.

As per the data recorded by WAM – an internet audience measurement service by IMRB International, India’s largest research agency, the very first day of the 2013 season - April 3 witnessed over 1 million unique visitors and generating a whooping 13 million page views on IPL related content.

The Day 1 content viewed was around the highlights of the opening ceremony and live telecast of the Kolkata Knightriders vs. Delhi Daredevils match.

Google topped the list followed closely by YouTube and IPLT20.com. The multitude of searches on Google ranged from live streaming of matches, interesting statistics and match schedules.

Table: IPL Content related Page Views generated by top 3 sites

Source: WAM April 3, 2013, All India, All SECs

Indian Premier League has revolutionized the way cricket is played and consumed. The IPL already has a cult following in terms of stadium attendance and TV viewership. It is now commanding a significant presence in the virtual world.

WAM is an Internet Audience Measurement product from IMRB International. Whether it is the web publisher looking at increasing ‘monetisability’ of their content or Advertisers looking at measures of success for online campaigns or Media Agencies looking to define ROI on media buy in terms of GRPs, CPRPs, etc., WAM has answers for everyone.

In case of any queries, please contact: Balendu Shrivastava This e-mail address is being protected from spambots. You need JavaScript enabled to view it