IMRB

Media & Panel Group: Internet Research

IPL Press Release - Day 2 :
Time will tell.

The Sunrisers won their maiden match against the Pune Warriors in their home ground in Hyderabad.

The Day 1 content viewed was around the highlights of the opening ceremony and live telecast of the Kolkata Knightriders vs. Delhi Daredevils match.

IMRB’s WAM initiative detected a slight decrease in web activity compared to the first few days - overall IPL related page visits fell to just over 11 million; that’s 2 million less than the previous day represented by just under 1 million visitors at an all India levels. Whether these are the numbers stabilizing after the initial excitement and hype or a genuine decrease in interest, time will tell.

IPLT20 outperformed Youtube by generating over a 100,000 more page views than YouTube and dwarfed website like Yahoo who generated just over a 170,000 visits.

Source: WAM April 5, 2013, All India, All SECs

About Web Audience Measurement (WAM)

WAM is an offering from IMRB International which provides online publishers, planners and advertisers a common platform to identify trends in Internet usage in India as well as plan for better media planning. The panel based approach adopted by this system has been made possible due to a unique metering technology custom built for Indian market. The meter is capable of capturing internet usage data from multiple machines and still attribute to the same panellist. Further, the meter allows the flexibility of capturing only the panel member’s data in case the machine is used by multiple users. The meter can capture data from multiple browsers. The data reporting is being done through the well established Media Xpress tool customized for the Internet market. The tool is also capable of reporting at day level and at day-part level.

In case of any queries, please contact: Balendu Shrivastava This e-mail address is being protected from spambots. You need JavaScript enabled to view it