IMRB Consult

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IMRB Consult

IMRB Consult is a specialised division of IMRB International which provides quick turnaround, reliable and cost effective solutions to a marketer’s business issues by drawing on its existing array of syndicated in house databases

Most clients today are hard pressed for time and need to make quick decisions based on robust data and meaningful insights IMRB International has more than decades of experience in setting up and running long term syndicated studies pan India across different demographic groups and categories

The team at IMRB Consult will mine the data across different syndicated databases to provide custom tailor made reports to address your research enquiries. An infinite choice of analysis is possible from simple category understanding to a holistic 3600 view of the market and consumers. Multiple studies conducted over a period of time make it possible to trend the data as well as look at each segment minutely ranging from kids to pre teens to adults residing in metros to rural villages

Examples of some of the insights offered by IMRB Consult are :-

How do I make my brand grow – do I expand in to smaller towns, do I communicate a differentiated offering, which segment of the consumer pool do I target?
How is my competition faring – are my consumers flirting with competition brands, how different is the usage behavior of my competitors’ products different from mine, is the segment targeted by my competition larger than mine, what kind of consumers have my competition tapped in to?
How do I preempt what my consumers want before my competition – Is there a way to keep pace with the changing mindsets and consumer behavior?
How do I communicate effectively to my core consumers – What motivates them, where do they seek information from, which media vehicle will be most effective in reaching out to them

Our Offerings

wholistiC - A 360 deg understanding of your consumers
Category EnCompass - A 360 deg understanding of your category
UrbanScape - A comprehensive guide to understand the urban market
The Little Black Book of Typologies - A pocket Guide to tune in to your consumers psyche
Cscope - A detailed guide to understanding your competition
Societal 360 - Decoding trends in attitude, value, behavior and its impact on consumption