Distribution and Retail Trade

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Distribution and Retail Trade

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India is amongst the fastest growing and the most attractive retail destinations in the world. IMRB’s WalletMonitor carried out a study mapping household expenditure by expenditure heads in Urban India. The study showed that while monthly household income grew at 10% CAGR, monthly household expenditure increased by 17% CAGR. It is this trend of growing income and even faster growth in consumer spending along with a large young population that makes India a strong long term bet for Indian and Global Retailers and Brands.

While the market is lucrative, the competitive and environmental challenges faced by Modern Retailers and Brand Marketers are several. IMRB Retail is a specialist consulting practice of IMRB International to help clients develop and measure their retail planning and activation programs. IMRB’s unique suite of products and services has been used by clients across a wide cross-section of sectors:

Retailers
Real Estate Developers
Brand Marketers
Hospitality – QSRs and Fine Dine
Entertainment – Multiplex, Amusement Centers
Travel and Tourism – Airports, Tourist Destinations, Petrol Stations etc

Our Studies

IMRB Retail specializes in doing the following kinds of researches:

Brand Marketer	Retailers / Hospitality	Travel / Tourism	Real Estate Developers	Entertainment
Shopper segmentation	Prioritizing trade areas	Mapping traffic patterns	Forecasting residential and commercial needs	Location Research – Traffic patterns in catchment and benchmarks for traffic to footfalls conversions
Store hot spots and cold spots	Geo-coding of customer base	Customer profiling	Competitive benchmarking	Customer profiling
Category complementarity / Adjacencies	Catchment Area Research – Shopping needs, Merchandise preferences, Competitive environment	Traffic and customer cegmentation	Assessing site potential	Competitive benchmarking
Decision hierarchy and in-store triggers	Location Research – Traffic patterns in catchment and benchmarks for traffic to footfalls conversions	Merchandising needs assessment	Pricing research for real estate	Identifying upsizing / cross-selling opportunities
Merchandise and Display testing	Layout optimization – Hot spots & Cold spots; Category complementarity
Planogramming	Planogramming
Retail Auditing	Retail brand tracking
Distribution chain evaluation	POS datamining & loyalty analytics
Compliance measurement	Assessing private label opportunities

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Distribution and Retail Trade

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