Home > Sectors we research > Alcohol
Alcohol: Our Studies
Types of Studies Undertaken till date: Tactical & Strategic
Consumer:
- Usage and Attitude
- Segmentation
- Brand Equity
Product
- Product tests (monadic & paired comparison)
- Triggers for adoption and lapsing
- Packaging studies
Communication
- Ad pre testing
- Post ad dipsticks
- Evaluation of alternative creative routes
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