Some of the major driving elements of the sector now are:

1. Awareness among students and parents on the importance of quality of education
2. Shortage of seats in prestigious institutions
3. Greater need for qualified and ‘employable’ candidates in the corporate sector
4. Opening up of education sector and encouragement of investments from the private sector
5. International institutional collaborations and student movement – both to and from India

Though the system is large and buoyant, there are inadequacies wherein it does not fully cover the educational aspirations and needs of the youth of India. For eg., quality of teaching and learning falls short in many educational schemes; there are sectors of learning where seats are insufficient; the geographic distribution of institutions in the urban and interior markets are not uniform; enrollment levels need to go up and drop out levels need to reduce; new learning and teaching tools has to be introduced. In a way, these gaps present exciting opportunities and India needs much higher investments in the sector if these needs are to be ably covered. In this regard, both Government and Private players have well-defined roles and responsibilities. The Government schemes like Sarva Shikhsha Abhiyan (to achieve universal elementary education), ICT@Schools (improve computer aided education and improve ICT literacy), Mid Day Meal Programme (to enhance attendance) are bearing fruit. For higher education in India, the XI plan outlay is roughly Rs.850 billion, which is about 9 times the X plan outlay. The private sector is very active in all areas of education in India.

What can IMRB do
IMRB has a dedicated professional team that can meet your needs in understanding the different stakeholder groups and market segments in this exciting sector. Having extensively researched sectors like K-12, Higher Education (Graduate / Post Graduate education / Doctoral), Retail and Corporate Training, Online education and e-learning, CBTs etc. we can work with you to help unravel the elements of business success in your stream of interest.