Home > Sectors we research > Education Sector
EDUCATION SECTOR: OUR STUDIES
Issue |
Type of Study |
Understanding markets and sub-segments |
Industry overviews |
For new products and services |
Concept test and acceptance |
To understand the size/volumes |
Demand estimation studies |
The impact and acceptance of price |
Pricing research |
Monitor and know channels |
Channel and Trade research |
Product / service delivery and expectations |
Customer satisfaction studies |
Market impressions |
Corporate image analysis |
Brand prominence and strength |
Brand equity studies |
Knowing the customers to make realistic offers |
Segmentation studies |
Besides the above, depending upon the client’s specific need, customized and hybrid research schemes can be devised and deployed.
Tools and Data Gathering
Quantitative |
Qualitative |
Secondary |
Face -to-face |
Focus Groups |
Published – Pvt and Govt. |
Telephonic |
Unstructured business interviews |
Internet |
E-mail |
Unstructured depth interviews |
IMRB data bank |
Web based |
Opinion Forums |
Subscribed |
CAPI / CATI |
Product usage labs |
News and periodicals |
Panels |
Mystery customer analysis |
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Stakeholder Coverage
- General Public (students / parents)
- Educational Delivery Units – Schools, Colleges, Universities
- Training segment – teachers, professors, deans etc.
- Educational Material Providers
- Education Support Services - Infrastructure and Management, IT services etc.
- Remote education channels / alt media
- Regulatory Bodies – Ministerial, Collegiate Boards, Universities, Apex Bodies (NCERT / UGC / AICTE / AIU)
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