The Indian healthcare industry has witnessed quite a rapid growth in the last 5-8 years. The healthcare marketers support is quite significant as the country faces steep challenges in increasing the bed availability, improving the doctor to people ratio, expansion of secondary and tertiary care to B & C class towns, addressing the needs of the elderly with rising life expectancy, development of medical tourism, changing lifestyles leading to lifestyle ailments, emerging insurance sector etc. The needs are quite high; for instance, to touch the WHO recommended level of beds, India would need an additional 2 million beds within the next 10 years! Hence, the support products and services in the pharmaceutical, medical equipment, medical consumables and health care delivery space (hospitals, diagnostic centres, clinics) will have an ever increasing role as they try to address the medical needs of the 1 billion plus people of India.

To understand the market better, IMRB International offers an extensive range of market research to clients in the healthcare, pharmaceutical, healthcare delivery, medical equipment and diagnostic sectors. This includes full service marketing research, employing both qualitative & quantitative methods as well as desk research.

IMRB International has researchers working exclusively in the sector with an excellent grasp of the industry and sub-sectors. They have the requisite qualifications and experience to offer information solutions and insights to services across virtually all therapeutic categories, healthcare service providers, healthcare consumers/patients, medical equipment & consumables.