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Home > Sectors we research > Telecom/IT/Interne
Telecom/IT/Internet sector
The eTechnology Group@IMRB International has been active in the area of Office automation, Telecommunications, IT, media and convergence related markets for several years now.
Some of the technologies/markets researched are given below:
Office automation: Copiers, fax, EPABX, multi-functional devices, franking machines, office supplies, information products/services
Telecommunications: Basic, cellular, email services, Paging, VPN services, specialised Value added services like Toll free/one number services etc., Internet delivery through cellular networks, Quality of services, customer satisfaction with services, VSAT networks
IT: PCs, servers, printers, mouse/keyboards, softwares, hardware/software channel management, Internet services, Ecommerce, Status on Y2K, Language software etc.
Media/convergence: DTH, Marketing of media time slots by niche channels, Cable channel opportunity for advertising & usage of DVD technology, Opportunity for Edutainment and distance learning services, potential for Telemedicine application etc.
The Group has experience in conducting all types of market research studies, namely :
- Product acceptance/demand estimation studies
- Usage and attitude studies
- Trade research
- Advertising strategy and development studies
- Customer satisfaction studies
You can also view a note on our clients, telecom/IT/Internet products researched and a brief description of some recent studies handled is presented further.
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