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Home > Sectors we research > Social and Rural
Social & Rural : Our Sectors
Social Research :
SRI is dedicated to contribute to the cause of professionally managed social development in India. SRI accomplishes this by providing decision-makers with key insights through the application of innovative research techniques for policy making, social marketing, development market research, social communications, and for planning, monitoring and evaluation of social development projects.
SRI has undertaken social research projects across a wide spectrum. The sectors where SRI has substantial experience are:
| Health | Women Empowerment |
| Nutrition | Adolescents |
| AIDS | Income generation |
| Population and Family Planning | Social Marketing |
| Water & Sanitation | Agriculture/ Land Use |
| Education | Local Governance / Panchayati Raj |
| Environment/ Forestry/ Natural Resource Management |
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Rural Research :
SRI has two distinct missions that guide its operations: To study social issues with commitment, expertise, objectivity and an orientation towards actionability, and to set up databases and research expertise with regard to marketing in rural India , where hitherto there has been a paucity of data.
SRI guided by its mission specialises in conducting Social research and Rural research. Social research deals with research on causes and issues that can contribute to action which would bring about social change. Rural research pertains to research in, of and for rural areas, both for social issues as well as for rural marketing.
| Health | Women Empowerment |
| Nutrition | Adolescents |
| AIDS | Income generation |
| Population and Family Planning | Social Marketing |
| Water & Sanitation | Agriculture/ Land Use |
| Education | Local Governance / Panchayati Raj |
| Environment/ Forestry/ Natural Resource Management |
Market Research in rural areas (understanding of Rural Consumer, new products development, communication research, strategy research, panel research, brand image, pricing research) |
Research of and for Rural Markets :
An area of SRI-IMRB International's expertise is its knowledge of rural communities, their lifestyles, aspirations and their consumer context. Leveraging this, SRI delivers high quality market research insights to the consumer companies aiming to broaden their presence in rural markets.
The nature of the studies conducted has been very diverse e.g. exploratory understanding of Rural Consumer, new products/concept development, communication research, strategy research, panel research and brand image studies.
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