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Syndicated offers


TGI INDIA - A single source marketing, communication and planning tool

IMRB International is launching Target Group Index (TGI) in India, an international product from Kantar Media Research (KMR) - WPP's specialist global research agency offering media research services.

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HomeMaker Bioscope - A decision support system for a comprehensive understanding of HomeMakers

The women of today are more educated, confident, determined, demanding and having high aspirations. About 30-35 per cent of the estimated 480 million jobs are performed by women and 54% of television advertising is targeted towards housewives making them the most targeted and sought after Target Group.

Presenting our new syndicated offering: HomeMaker Bioscope: a decision support system for a comprehensive understanding of HomeMakers.

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National Food Survey


The National Food Survey is a comprehensive study on food habits and consumption across urban India. Over the past two decades NFS has completed 6 rounds with the last one, NFS VI: The Convenience Foods Handbook - 2 conducted in December 2010.

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IMRB KidScan

IMRB KidScan

KidScan is a syndicated study launched by IMRB International as an attempt to understand the Indian kids’ world and their interaction with their environment.

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Star - Small Town & Rural

STAR - Small Town and Rural

Rural India contributes 70% of India’s population, 56% of income, 64% of expenditure and 33% of savings. With money being no longer a differentiator, a host of other factors.

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IMRB 3G Syndicated Study

3G Mobile Services in India

The long awaited 3G spectrum auctions have finally happened and the telecom industry is in the cusp of an exciting change.

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Telecom Report

This report would give a detailed analysis of the emerging telecom market in India and would cover the trends in Basic Telephony (including WiLL), Cellular (with a focus on the fourth operator) and Long Distance.

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Internet In India

Originally released in 1998, this series of syndicated studies on the Internet market is one of the most exhaustive reports available on the Indian Internet Market.

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ITOPS

An yearly track of the Indian PC, Networking and Software market. This report gives details on the PC / LAN / Printers / UPS / Networking Products / Softwares / Internet Penetration in terms of their Installed Bases, Market Sizes, etc.

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Latest News

  • 16.08.12

    Fake “Customer Services Evaluator” Offer - August 2012

    Kantar has learned that its name is being exploited to further a fraudulent “mystery shopper” or “secret shopper” scam. People around the U.S. and Canada are receiving offer letters bearing the Kantar name and logo, and fake contact information, inviting recipients to become a “Customer Services Evaluator” or “Investigative Shopper.” A check or money order is enclosed along with the letter, as payment for the shopping and the recipient’s services. Recipients of the offer are asked to call regarding a training assignment, and are then asked, in their role as a “mystery shopper” to wire money via Western Union or a Money Gram in order to evaluate those services. Of course, the check enclosed with the offer is not legitimate, but by the time that comes to light, the recipients have wired and lost their own money.

    Kantar is in no way associated with these offers, and does not conduct any “mystery shopping” services. Unfortunately, these fraudulent schemes are using the names of reputable companies like ours without our permission. We are taking all necessary steps to work with the appropriate law enforcement and governmental authorities about this scam.

    If you have received an offer similar to the one described above, we recommend the following:

    • DO NOT attempt to cash or deposit the check (if the check has already been deposited, you should alert your bank immediately)

    • DO NOT send any money to Western Union or Money Gram

    • DO NOT contact any numbers listed on the offer and do not disclose any personal or bank account information

    • If you have been scammed, contact your bank, local and/or federal law enforcement authorities on how to proceed to recover any stolen funds, secure your bank account, and protect your personal information and privacy.

    • Contact your local post office, your local Western Union or Money Gram office, your state consumer protection agency and other local and national consumer protection agencies and organizations to alert them about this scam.

    • Please send us a copy of any materials you have received regarding this or similar offers bearing Kantar’s name by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by fax to + 1 (212) 621-0916

  • 05.04.11

    Clickstream Introduced in 2015, this is the first ever single source syndicated service of its kind in India that sets new standards of targeting efficiency by linking the richness of the TGI data with real time online behavior across over 9000 SEC ABC urban consumers. Released twice every year

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