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As technology evolves and creates new opportunities, barriers to progress continue to arise. Some problems are technical, economic or policy-related, while the hardest combine all three aspects. It is the continuous link with the industry and constant monitoring that has given us capabilities of understanding the movement of technologies markets. The eTech Group | IMRB International constantly monitors technology trends in IT, Internet, Telecom and Convergence space. The group also has a partnership with Yankee Group (a leading telecom analyst firm headquartered in Boston, USA) to represent the Indian market.

The Group has experience in conducting various client based commissioned and syndicated market research studies over these years. The group has expertise in using the established research discipline in the ever evolving technology domain. In quite a few cases, the group has enhanced the traditional research methodologies to embrace the vagaries of the technology domain. Some of the research disciplines practiced by the group in technology domain are as follows:

• Online surveys
• Product acceptance/demand estimation studies
• Web Audience Measurement
• Managing panels of technical heads of large organizations
• Usability engineering
• Usage and attitude studies
• Channel / Trade research
• Brand strategy and development studies
• Customer satisfaction studies
• Telecom Switch level audits

Sectors

• E-governance
• Internet
• IT Hardware and Software practice
• Telecom

Our Studies

Contact Us

Mr. J Rajaretnam

Sr. Vice President

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